Chimamanda was named as the new face of Boots No7 beauty range, Tuesday, further securing her position as one of the most influential African women in the world.

According to CEOAFRICA’s source, Cnn, The move is more than a meaningless celebrity endorsement. Chimamanda whose love for makeup is unhidden said "I love make-up and its wonderful possibilities for temporary transformation, and I also love my face after I wash it all off,"

Disclosing her love for makeup, the multiple award winner said "There is something exquisitely enjoyable about seeing yourself with a self-made new look which for me it’s deeply personal. It isn't about what is in fashion or what the rules are supposed to be."

Adichie has not hidden her issues with the beauty industry. Like many women of color in the spotlight, she has previously admitted to carrying her own foundation with her at all times, in case the makeup artist does not have her shade.

She has also spoken about the false promises peddled to women to world over. "I think much of beauty advertising relies on a false premise that women need to be treated in an infantile way, given a 'fantasy' to aspire to..." "Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board." The author added.

The public seem to think Boots got it right with Adichie, choosing someone that is both relatable and influential.