On the eve of her husband, Donald Trump’s inauguration as the 47th President of the United States, Melania Trump announced the launch of her own cryptocurrency, $MELANIA.
The initiative follows the earlier introduction of the $TRUMP cryptocurrency, both of which have gained traction.
Taking to X late Sunday, Melania shared, “The Official Melania Meme is live! You can buy $MELANIA now.”
According to its official website, the $MELANIA coin is a crypto asset built on the Solana blockchain, a popular network known for its scalability and speed. The website emphasises that the coin is “not intended to be, or the subject of, an investment opportunity or a security.”
Similar disclaimers are also present on the $TRUMP cryptocurrency’s site.
Cryptos in Trump ecosystem
Despite Donald Trump’s past dismissal of cryptocurrencies as a “scam,” his stance shifted dramatically during the 2024 election campaign, where he embraced digital assets.
Trump became the first presidential candidate to accept crypto donations and promised sweeping changes to the financial regulatory landscape.
On the campaign trail, Trump pledged to build a strategic Bitcoin stockpile and appoint financial regulators supportive of digital assets.
This fuelled optimism in the crypto world, with expectations of lighter regulatory oversight under his administration.
The market has reacted strongly to these developments. Bitcoin, the leading cryptocurrency, surged to an all-time high of $107,000 after Trump’s victory, according to Coinbase.
Similarly, other cryptocurrencies, such as Dogecoin—frequently promoted by Trump ally Elon Musk—have seen significant gains in 2024 and early 2025.
Market performance, regulation
As of now, the $Trump cryptocurrency boasts a market valuation of approximately $12 billion (£9.8 billion), while $MELANIA has reached a valuation of around $1.7 billion, according to CoinMarketCap.
According to report, the circulating supply as of Monday morning is 62.21M. It is worth $11.02 at a 50.09% increase in the last 24 hours.
The rise of Trump-backed cryptocurrencies comes in stark contrast to the previous administration’s approach.
Under President Joe Biden, regulators cracked down on the crypto industry, citing concerns about fraud and money laundering. Several major exchanges faced lawsuits, intensifying scrutiny over the sector.
$MELANIA
The $MELANIA coin’s website specifies that its services are available only to individuals who can legally enter into binding contracts. Users must be at least 18 years old or the age of majority in their jurisdiction to access the services. The website also reserves the right to terminate access for individuals who fail to meet these requirements.
Crypto meets politics
The growing role of digital assets in politics was on full display Friday evening at the “Crypto Ball” in Washington, DC, hosted by incoming AI and crypto tsar David Sacks. The event brought together high-profile supporters of blockchain technology, reflecting its increasing influence in shaping modern policy and finance.
Melania’s foray into cryptocurrency signals the Trump administration’s deeper embrace of digital assets, potentially setting the tone for a crypto-friendly policy environment.
