A strategic alliance has been concluded between JUMIA Côte d’Ivoire and Intex Technologies for the sale of its products in Côte d’Ivoire.

The alliance provides the brand with access to the growing Ivorian telephony market and reinforces JUMIA supply in a very competitive segment.

According to a report made available to *ceoafrica, *Intex intends to quickly benefit from the experience gained by the e-retailer, to settle in a market that records excellent performance (97.5 per cent of penetration rate of mobile telephony) but also increasing competition.

JUMIA Côte d’Ivoire is also to provide the Indian manufacturer with more than 500,000 potential customers, an integrated promotional, commercial and logistics platform and the capital asset of a very good knowledge of the local market.