One of the world's largest mobile survey platform, GeoPoll and Kantar Media, global leader in media and marketing insights, have announced their collaboration on a joint product, Kantar-GeoPoll Media Measurement (KGMM). 

This product is expected to build on GeoPoll's existing media measurement service by adding Kantar Media's research expertise and technology tools to GeoPoll's unique mobile data collection methods.

The announcement proceeded the forming of a strategic partnership between GeoPoll, Kantar Media, and TNS Global.

Global Director, Kantar Media, Jennie Beck declared that the partnership is expected to change the media planning landscape in Africa.

"We are very pleased to partner on Kantar-GeoPoll Media Measurement. GeoPoll's method of collecting audience data through mobile surveys, which do not require a data connection, is a big step forward for audience research in a diverse continent such as Africa.

"With Kantar Media's vast experience in research methodology, we believe this new product will change the media planning landscape in Africa."

Also, the CEO of GeoPoll, James Eberhard added that in the past year, clients have used GeoPoll's media data to view audience shifts in real-time, assess the performance of their advertisements, and monitor viewership of one-off events including the World Cup.