Doro Bucci producer, Don Jazzy gave more insights into how the music label has used the social media to establish its business.

According to him, the group now reaches a total of 6.5 million fans via several platforms including facebook, twitter and instagram.

The group currently parades seven artistes including him and now prides itself as the most influential music label in Nigeria.

He said: “Social media has evolved into an important component for me and the label. In total, we reach over 6.5 million fans daily thanks largely to the six amazing artistes we have; Tiwa Savage, Dr Sid, D’Prince, Di’Ja, Reekado Banks and Korede Bello.

“We use social media to announce new songs from which we get real-time feedback. With real-time feedback and sentiment analysis, we can sense if a song will be a massive hit record within a few hours. Without social media, this would not be possible.”

Don Jazzy added, “These platforms also give myself and the artistes an avenue to keep fans up to date with our activities on a daily and sometimes real-time basis.

“It has become so important that we recently brought in Tunji Afonja. He is our Chief Digital Officer and oversees all our social media and digital platforms.

“We are active on nine platforms, ranging from YouTube to Instagram. This will increase to over 12 platforms within the next two years. We need to manage, grow them and harness the plethora of data about our listeners and fans, helping us make more informed decisions.”