For your business to achieve enormous success through social media campaign, it must be done right. According to a new research, 52 percent, if not more leads, are generated when marketers spend more hours a week engaging on social media.

It also says that one out of three companies says that Facebook is very crucial to their business; which includes business to consumers and business to business (B2B) ventures. About 46 percent of Internet users says that social media informs their online purchasing decisions.

This goes to emphasise then that businesses that intent to grow in a very competitive market should also seriously consider developing a successful social media campaign because social media platforms engages a multitude of people as audiences and potential customers.

Let’s look at some tips for your social media campaign, to succeed, like i mentioned in one of my past articles, the most important thing to consider when planning any kind of social media presence is your audience. Determine and know who they are.

Social media expansion is a daily phenomenon with more and yet more people looking to learn about companies and brands, simply because it allows for greater communications, it’s key increasing customer service.

There are over a billion people on Facebook, 343 million on Google+, 288 million on Twitter, 200 million LinkedIn and 48.7 million on Pinterest. With these figures, you sure can’t miss a beat. But, it’s vital and cardinal to the success of your campaign that you determine your audience.

If you are targeting the corporate or executive class, you may want to create a LinkedIn account. Are you targeting women to sell products to, and then Pinterest is your best bet. If you are looking for a broader appeal in addition to more active users, then Facebook is what you need.

HERE ARE SOME DO’S AND DON’TS

On LinkedIn, be sure to keep your profile up to date. Do not connect the ‘irrelevant’ parties.

When you upload a product photo and or make posts, be sure to tag relevant people. Do not send mass message to your network. They will most likely not read them.

Build a foundation by connecting to relevant people and companies if you are using LinkedIn for your campaign. Do not post too much and too often. Make sure your profile is clean and clear.

Take advantage of LinkedIn’s groups and networks and get interactive by answering questions people may have as this will help you to promote yourself as a thought leader in the industry. Don’t be selfish! Promote other topics and issues surrounding your industry as well.

Facebook places is good, use it. People who check in will notify others in their network and they will definitely check you out. Do not forget to customise your Facebook page with relevant and engaging details of your business including pictures, icons and business or product description.

Be sure to search for influencers to promote your company. Follow other and be well connected. Do not turn off comments or delete negative comments. Trolls boost your page. Let the poster know his post matter to you and that you are working to getting it fixed.

If you must tweet, be sure of the facts and for the sake of building a brand name for your business be wary of using a trending hash tag because not all hash tags are positive. Endeavour to offer Tweet rewards by re-tweeting favourable tweets.

Stay true to your brands. Don’t be scared to crack jokes sometimes. Do not ignore users who tag you. Try and start a conversation, interact with users, answer questions because all these make them feel valued and a part of you.

Finally, if you are considering conventional adverts for you campaign on Facebook, you may need to bear these in mind:

• Define your unique selling point?
• Chose a good image for your campaign ad? Remember, image is the fundamental ad booster for a Facebook ad campaign.
• What title or caption are you giving our? Is attention grabbing in grabbing enough to get your potential customers what to rest.
• Have you determined what body text you will be using? Like the added values to your product of services, introducing to your brand, your location and what you do best?
•     How many other ads are you considering? When planning an ad campaign on Face book, I suggest you make severe ads and put them all together and then you will decide the combination that best works for you and incorporate it into one ad.