For technology startups coming out of Nigeria , and Africa, the challenge of lack of product scalability, and poor mentorship may continue to pose serious limitations to their growth . These are aside others , including access to finances, connectivity , market size, and changing consumer needs.
   As identified by Google chiefs, at the ongoing Global Accelerator and Launchpad Programme , in San Francisco , United States, startups needed to change the way people consume products and services . According to them , creating a business that does not have qualities that can change consumption patterns is a problem.Product Manager , Google , Or Zelig , admitted that being a startup could be very challenging , especially when funding products differentiation , culture of the country , and company to be considered.

However, he said these identified challenges are among the reasons the Accelerator Launchpad Programmes , are created to help startups, especially from the technology ecosystem .
  While stressing that Google currently focused on startups from emerging markets such as Nigeria , he noted that the next target for the firm was to reach the next billion people with technology .
“ Launch Pad is Google’ s global acceleration initiative . We use it to help startups build good companies and match them around the best companies globally ,” he stated.
   To Luke Wroblewski, also a Product Manager , startups must measure the kind of design that works specifically for the task; focus on core features, grow critical engagement and ensure adequate ergonomics.
Wroblewski advised startups to stake a balance between quantity and quality to create a lasting solution .
   While admitting that startups from the region faces a lot challenges , the Chief Executive Officer and Co - Founder , OneFi, trading as Paylater , a Nigerian startup at the event , ChijiokeDozie , noted that in the Fintech space, “ it is difficult to escape Google. ”
Dozie said product scaling , business and people connection , hiring and getting the right people on board are challenges startups face in the region .  Asemota said the programme enables startups to see the opportunities in the ecosystem and tap into it significantly.

The Google Mentor, who disclosed that the search giant has set up a launchpad space in Nigeria to help developers from next month, said the accelerator programmes are not short , but long term oriented expected to reposition especially startups from the region for greater exposures.