Following moves by Kenya - based company , mSurvey to consolidate its position as a leading technology - powered customer loyalty platform in the continent , it has concluded to expand its services into Nigeria with its mobile - first consumer experience platform .
Backed by international and African investors , including Safaricom ’s Spark Fund , Cross Culture Ventures and Alpha Angels , mSurvey will be opening a new office and growing a Lagos - based team .
They will focus on building partnerships with Nigerian MNOs and Banks , before rolling out their services namely, Voice of the Customer , Consumer Wallet and Net Promoter Score to Nigeria .
Headquartered in Nairobi, Kenya , with a presence in the U.S . , the move into the Nigerian market, according to a statement, signals the company ’s focus on connecting brands and business- ready companies to their customers .  

 This will enable them to quantify consumer spending habits, understand customers ’ relationships with brands , and build a detailed and segmented map of the African consumer.
To - date, mSurvey has made a little over 13 million engagements in mobile conversations since its inception .
mSurvey CEO and co- Founder , Dr . Kenfield Griffith says , “ We are excited to be expanding into the Nigerian market and capturing the daily consumer experiences of Africa’s most populous country .
In Kenya , we ’ve seen many of our partner companies see an increase in sales, having used one of our products to better understand their customers .
The question we are asking , and subsequently working with our clients to answer , is : how can you attract and retain your valued customers , if you don’ t know how they feel about your product or service?
“ Nigeria is a tantalizing market for us to expand into ; we know that Nigerians like to voice their opinions and give honest feedback – but all too often , companies and brands aren’t able to capture this feedback in a meaningful or indeed tangible way, so they are unable to reconfigure their business practices to fit with their customers ’ requirements.