Mr. Anas Sefrioui is the Chairman, Chief Executive Officer, President and Managing Director of Douja Promotion Groupe Addoha S.A. He also serves as the Chief Executive Officer and Chairman of Immolog.

Anas Sefrioui is considered Morocco’s third richest person. This real estate magnate’s worth is estimated at $1.3 billion. Anas is also the CEO Addoha Group.

At a young age, he works with his father on a project to create a popular clay for washing a person’s body and hair. Producing this substance would allow Sefrioui to accumulate the knowledge and basic business skills needed to run his business empire in later years.

He was able to gather the money needed to form a real estate development group in 1988. Building on that venture, he earned his first billions in 1995 when he was asked to build more than 2000 geared-to-income homes that received subsidization by the government of the late King Hassan II of Morocco.  Today, his affordable housing stint has become a guide to real estate development in the United Arab Emirates.

Anas Sefrioui, enjoyed a long run winning government contracts to develop low-cost housing in Morocco, but government cutbacks and a real estate slump hurt Addoha in 2015 and 2016. In 2015, the company embarked on a plan to pay down debt, cut costs and focus on selling existing inventory. The company is on track to achieve its goals ahead of schedule, sending the stock back up in late 2016. His daughter Kenza is the company';s vice president.