P.R.E (Pretty Real and Entertaining) is an entertainer, singer, songwriter and preforming artiste. He’s also the C E O Twisted Minds Records. P.R.E has just released his new single titled “High Grade.” P.R.E is the son of former Petroleum Minister, Dan Etete and a graduate of Business Administration from the University of Greenich in London. He also holds a degree in music production and audio engineering from the London School of Sounds. He talks to Tosin Clegg on his career

Let’s meet you?
My name is David Kosowoye Etete. I am 24 years old. I’m from Bayelsa State. I am an Ijaw boy. I come from a family of seven children – four boys and three girls. I was bought up in a very lovely and respectful manner.

Let’s talk about PRE and Music?
P.R.E is actually an acronym for ‘Pretty Real and Entertaining’. I also happen to be the ambassador for a fashion line called sick rabbit. I’ve been singing since when I was in secondary school. I can remember in class, we used to drum with the school desk. When I was about to finish secondary school, I knew music is what I wanted to do. I remember when I first started music, I was part of a duo called “Twisted Minds” but we split after two years for mutually beneficial reasons. After that, I went on a musical sabbatical to rejuvenate my career.

When did you record your first single?
Officially, my first song was recorded sometimes in 2007. Some of the other songs I have are ‘Omoge’ featuring Dammy krane, ‘Take it up’ featuring 2face and I have a song coming out soon which features Runtown and the other one features Phyno. However, my new song is called ‘Highgrade’. It’s a song that I did to show my love and appreciation for music. In the song, I related music to women and it’s so far been getting great reviews.

How challenging has it been so far?
You know in life, we go through a lot but I thank Almighty God. The only challenge you face as a musician is the fact that you need to learn how to spread your songs, because of the large population of people in Nigeria and Africa as a whole. For me, the most difficult part is putting together the right team and getting my music to the ears of people who I want it to get it to.

How supportive are your parent?
Initially my daddy didn’t want me to do music. He however gave me a chance to prove myself, and I did. Afterwards, he took me to Cobahms Asuquo and after Cobhams listened to some of my tracks that I had already recorded, he told my daddy that this boy is good, let him do his thing. And since then my dad has been strongly behind me.

As an artiste and record label owner how are you able to balance your schedule?
Well, I thank God that I have been able to put together a good team that helps me handle tight schedules and balance my time. There’s delegation of duty and everyone knows their job very well. I’m the only artiste under the label for now, but we have an in-house producer called ‘Cheeky Cheesy’.

A couple of years back, you had dreads on. What happened to it?
(Smiles) Well, I decided to cut off the dreadlocks because I want to appeal more to the ladies, because women are very important in anything that you try to do, fair enough men are the bread winners of the house, but if your woman likes an artistes, the man would surely listen to the artiste too and that’s the way music grows.

Who is your celebrity crush?
Well, the truth about the matter is this, I won’t say I have any celebrity crush I actually think all these female celebrities are crushing on me and admiring me (smiles).