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Ford Expects Sales To Increase To 9.4m By 2020
 
By:
Sat, 11 Oct 2014   ||   Nigeria,
 

Ford Motor Company expects that by 2020, its annual global sales will increase by 45 to 55 per cent to approximately 9.4 million.
The figure stems from Ford’s 2020 Vision, which fulcrum are improved operating margin, more balanced geographic profitability, and strong sales growth, said a statement by the company.
Ford continues aggressive implementation of its One Ford plan, remaining focused on product excellence and innovation for its customers.

According to Ford’s president and CEO, Mark Fields, “Our long-term plan underscores the commitment we have to our One Ford plan, while accelerating our pace of progress, delivering product excellence and driving innovation in all areas of our business.
“We remain completely focused on offering customers the freshest lineup of world-class vehicles to meet their needs.”
The “company plans to grow faster than the industry in both volume and revenue and generate positive automotive operating-related cash flow through 2020.”

Ford projects automotive operating margin of about 8 per cent by 2020 with a long-term target of between eight per cent and nine per cent; Automotive pre-tax profits to be more balanced between North America and other regions by 2020; global footprint delivers benefits of scale at all levels; Lincoln transformation continues; by 2020, annual global sales expected to triple to approximately 300,000 as brand debuts in China and expands market coverage.”
Ford’s 2014 pre-tax profit is now projected at about $6 billion, excluding special items, on higher warranty costs, including recalls, in North America — mainly for prior year models — and lower volume and weakening conditions in South America and Russia.
Ford’s 2015 pre-tax profit is projected “to be in the $8.5 billion to $9.5 billion range, excluding special items; revenue and operating margin projected to be higher than 2014; aggressive product roll-out continues with 16 all-new or refreshed vehicles; Company is targeting total shareholder returns that position it in the top quartile of its peer group.”
Ford anticipates that, by 2020, all five automotive business units and Ford Credit will contribute to its profitability.  In addition, by 2020, the company projects the production volume at which it will breakeven to be two-thirds of its wholesale volume. Presently, the company’s profits are more than explained by North America and Ford Credit, with growing profits in Asia Pacific, while it continues transforming its Europe, South America and Middle East and Africa operations.
Ford is aggressively moving to match production to growing customer demand and achieve benefits of global scale, particularly with the company’s continued expansion in new regions.

Ford plans a shift in customer and regional trends, which it said means small vehicles will play a larger role in Ford’s product portfolio. Global models like the Fiesta, Focus and EcoSport, and regional nameplates such as the Figo, Ka and Escort, will comprise a greater percentage of Ford’s sales.
Fuel-efficient and versatile sport-utility vehicles and crossovers, like the Edge and Explorer, will also make up a larger portion of Ford’s overall sales total, especially as those models become available in new regions. All segments will grow volumes compared to today’s levels, the company said.

The company is on plan to have 99 per cent of its global sales volume built on nine platforms by 2016 and is furthering its strategy by consolidating its long-term product plan to eight platforms.
The company will generate positive automotive operating-related cash flow throughout its planning period, and capital spending is expected to increase to about $9 billion annually, up from $6.6 billion in 2013.

 

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