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Boom for women footballers as FIFA triples W’Cup money
 
By: Cletus Sunday Ilobanafor
Thu, 4 May 2023   ||   Nigeria,
 

FIFA President Gianni Infantino has confirmed $152m as the prize money for this year’s Women’s World Cup in Australia and New Zealand.

Infantino made the confirmation while speaking alongside the World Trade Organisation Director-General Dr Ngozi Okonjo-Iweala during Making Trade Score for Women!, a series of panel discussions held at the WTO’s headquarters in Geneva, Switzerland.

The biggest women’s football competition is slated to start on July 20 and will be hosted jointly by Australia and New Zealand with FIFA also set to increase the pool of prize money significantly from what it was four years back in 2019.

“As a father of four beautiful daughters, I know very well how much attention we need to give women in our lives,” Infantino said at FIFA Congress.

“Our ambition will be, of course, to be able to have equality in payments for the ’26 Men’s and ’27 Women’s World Cups. FIFA is stepping up with actions, not just with words… but unfortunately this is not the case of everyone across the industry. Broadcasters and sponsors, dear friends, have to do more in this respect.”

Although the $152m fund for the first 32-team tournament is a huge boost from the $30m for the 24-team edition in 2019, and 10 times what it was in 2015, it is still considerably lower than the $440m total prize money awarded at the 32-team men’s World Cup in Qatar last year.

At the 2019 Women’s World Cup, the tournament champions received $4m while every participating country received $750,000.

The FIFA boss, in a statement on the football governing body website, said FIFA had already set an example by increasing the total funding package at the Women’s World Cup 2023 to $152m, treble the amount paid in 2019 and 10 times more than in 2015, prior to his election as FIFA president.

However, he added that FIFA still had to sell media rights for the tournament to some major markets because the offers were undervalued.

The FIFA President’s call was supported by Okonjo-Iweala.

“I hope the broadcasters are listening to what the FIFA president is saying about bidding higher for the Women’s World Cup as this is a real opportunity to support women’s football, and I hope they’ll take you up on your offer,” Dr Okonjo-Iweala stated.

 

 

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