Samsung Electronics, the world’s best-selling Smartphone maker, has launched its Galaxy Round, a curved display screen handset which features a 5.7 in (14.5cm) display and helps users navigate the phone better.

According to the description by Samsung Electronics, the curved screen display would help consumers use some of the features on the phone, including those that enable users to check information such as date, time and missed calls when home screen is off, with more ease.

However, digital display technology has been progressing towards curved screens, both Samsung and LG already offer curved organic light-emitting diode (OLED) television sets.