Following the selection of DJ Jimmy Jatt, Folarin Falana (Falz the Bahdguy), and Noble Igwe as influencers for the Remmy Martin brand, Shina Peller, VJ Adams and Charles Okpaleke have been unveiled as the new set of influencers who embody the brand’s philosophy and lifestyle.

 Rémy Martin Cognac announced the launch of its new global campaign that recognises and celebrates individual’s multi-talents in October 2015.

 The campaign which was tagged, One Life/Live Them which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.

 Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.

 One of its brand influencers, Shina Peller is the chairman, Aquila Group Limited, a multi-million naira conglomerate with international investments in real estate, fondly called the “King of Nigerian Nightlife,” Shina’s vision to carve a niche and add value in the hospitality sector led him to set up Quilox Restaurant, Bar and Night Club which was the first purpose built world class night club in Nigeria, while VJ Adams is a Video jockey and rapper. Also, Charles Okpaleke on the other hand is a nightlife tycoon and  CEO and co-founder of one of Nigeria’s biggest and most successful nightlife chain- the Play Entertainment Network,-as well as a Nollywood producer.

 While speaking on the brand, the ambassadors asserted that “Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community during entertainment and classy events, highlighting skills and revealing the talents of people and nature, honouring craftsmanship and embracing the luxury of time, which enables Rémy Martin to cultivate the most premium products.”