Sterling Bank has opened 10 new branches in line with its focus on the retail end of the market and its quest to deliver quality services to the doorsteps of its customers.

The bank has also embarked on the remodelling of about 40 of its branches to reflect its retail positioning.
The new branches are in Festac Town, OwodeOnirin, a retail market that deals with motor spare parts along Ikorodu Road, Itire, and Awoyaya all in Lagos. Others are the NNPC Depot in Mosimi in Ogun State, Eziukwu in Abia, Birnin-Kebbi in Kebbi, Rumuola and Onne in Port Harcourt and Bank Road in Ekiti.
The bank said it plans to open additionaloutlets in the coming months to enable it achieve its 200 mark before the end of the 2014 financial year. The bank’s total branch network currently stands at 175.
Sterling’s group head, strategy and communications, Mr. Shina Atilola, said the on-going branch expansion would enable the bank deploy its services to all parts of the country and leverage on this to successfully increase its share of the retail end of the market.
Atilola said the location of the new branches would serve both retail and wholesale customers with a comprehensive range of products, including the traditional banking products and services with an emphasis on technology driven products/services delivered through an on-line real-time technology platform already put in place.
The bank’s chief strategist said that Sterling planned to develop a robust service delivery network comprising the traditional “brick and mortar” branches and alternative delivery channels like the ATMs.