Pakistan has banned the wildly popular video-sharing app TikTok today, as authorities press their campaign against “immoral” content.

The app, a global sensation owned by a Chinese company, has become a huge user base among young Pakistanis, with some attracting millions of followers.

However there have been huge backlash against it in the very conservative Islamic country, where in recent months several dating apps including Tinder and Grindr have also been banned and YouTube threatened with shutdown.

The Pakistan Telecommunication Authority on Friday said TikTok had failed to adhere to two warnings, which had demanded it block “immoral, obscene and vulgar” content.

“The application failed to fully comply with the instructions, therefore, directions were issued for blocking of TikTok application in the country”, the PTA said in a statement.

Digital media adviser to Prime Minister Imran Khan, Arslan Khalid, has previously claimed the “exploitation, objectification & sexualization of young girls on TikTok” was causing pain to parents.

“TikTok is a major source of entertainment for lower and middle-class Pakistanis, as well as illiterate citizens that include half the population as it is video-based and easy to use,” said Usama Khilji, a digital rights activist, who insists the ban violates freedom of speech.”

PTA said it would review its decision if the app put in place mechanisms to moderate unlawful content.

Neighboring India has already banned the app, along with dozens of other Chinese mobile platforms.